In this engaging discussion, Bobby Brennan, an experienced franchise owner known for his multi-brand expertise, shares valuable insights on whether to dig deeper into a single franchise or diversify into new brands. He emphasizes the critical role of self-awareness in making franchise decisions and navigating employee dynamics during expansion. Bobby explores the trade-offs between service-based and brick-and-mortar models, highlighting key challenges and opportunities. His candid advice and real-life examples provide a masterclass for franchisees considering their next strategic move.

Join Bobby Brennan, a franchise expansion expert with a wealth of experience, as he shares vital insights on diversifying your franchise portfolio. He emphasizes the importance of self-awareness and thorough due diligence before branching out. Discover the 'five C's' for evaluating franchise fit and the significant role of culture. Bobby warns against common pitfalls and highlights the underestimated value of validation. With personal anecdotes, he advocates for a strategic approach while maintaining humility in the journey, ensuring future success without risking it all.