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Bob Ranaldi

Seasoned global sales executive with over 20 years of experience in optimizing CRO-CEO relationships and driving sales effectiveness.

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21 snips
Apr 3, 2025 • 60min

Understanding the Nuances of the CRO/CEO Relationship

Bob Ranaldi, a global sales executive with over 20 years of experience, offers invaluable insights on optimizing the relationship between Chief Revenue Officers (CROs) and Chief Executive Officers (CEOs). He emphasizes the importance of high communication and aligned goals. Bob discusses the balance between growth and EBITDA, as well as how sales efficiency impacts financial success. He also shares strategies for navigating remote environments and fostering a winning mindset among teams, ensuring CROs take ownership of sales forecasting and metrics for effective collaboration.