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Bob Pittman
Host of the podcast "Math & Magic: Stories from the Frontiers of Marketing".
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Dec 17, 2020
• 1h 11min
Bob Pittman - Lessons from Building Media Empires – [Founder’s Field Guide, EP.12]
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Bob Pittman, CEO of iHeartMedia and a pioneer behind MTV, shares insights from his illustrious career in media. He discusses the vital role of convenience in consumer products and how genuine service fosters loyalty. Hear about the innovative journey of building MTV, from its branding to the evolution of music videos. Pittman also reflects on navigating changing media dynamics and the rise of user-generated content, emphasizing the necessity of understanding audience needs in today's landscape.
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