Bob Pittman

Bob Pittman, former CEO of MTV Networks and current CEO of iHeartMedia, discusses his groundbreaking role in launching MTV and reshaping youth media. He shares insights into the innovative marketing strategy behind the 'I want my MTV' campaign that transformed viewer engagement. Pittman reflects on the evolution of radio in the digital age and the importance of local connections in broadcasting. He also delves into personal anecdotes from his career, illustrating the balance between creativity and business acumen in the entertainment industry.