Bob Mellano

Bob Mellano, the VP of wholesale operations at Mellano & Company, shares insights from his family's multi-generational flower business. Jasmine Gomez-Gonzalez, COO of OC Wholesale Flowers, reveals the logistics behind sourcing imported blooms. They dive into the complexities of the global flower trade, examining labor issues and Rainforest Alliance certification. The duo also discusses how the cold chain preserves flowers during transit and the pricing challenges around peak holidays, like Valentine's Day.