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Bob McCarthy
Managing Director at Resident (owner of Nectar and DreamCloud) with 20+ years in the mattress industry, responsible for B2B retail expansion and sales strategy into brick-and-mortar channels.
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Apr 2, 2024
• 30min
Everything You Need to Know about Mattress Sales with Resident's Bob McCarthy
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Bob McCarthy, Managing Director at Resident, boasts over 20 years in the mattress industry. He dives into the crucial relationship between storytelling and sales, emphasizing how positively impacting a customer's P&L is key. Bob shares insights on expanding retail partnerships and the importance of brick-and-mortar stores despite the online boom. He also discusses how AI is transforming engagement with retail sales associates and draws parallels between his competitive pickleball experiences and strategic sales approaches.
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