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Bob Lord
President of Horizon Media Holdings, bringing a technology-driven approach to the media industry. Previously held leadership roles at IBM and AOL.
Best podcasts with Bob Lord
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12 snips
Mar 3, 2025
• 44min
#11: Bob Lord on Horizon Media’s Tech Strategy and the Future of Agencies
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Bob Lord, President of Horizon Media Holdings, dives into how Horizon is redefining the agency model with a focus on AI and performance-based pricing. He highlights the industry's 'Great Marketing Emergency' due to its slow tech adoption. Lord discusses the proprietary platform Blu+, which enhances agency-client control, and emphasizes the growing trend towards transparency. He also explores the evolving dynamics between media and creative, noting that today’s tech-savvy CMOs are driving change, positioning independent agencies for success.
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