Bob Kocis

Bob Kocis, a seasoned sales leader and author of The President's Club Mindset, dives deep into preventing deal slippage. He emphasizes three critical questions that sellers must address, focusing on why the customer is buying. Bob advocates for agenda-free listening to truly uncover buyer intent. He also highlights the importance of a robust unique value proposition to differentiate from competitors. Lastly, he encourages a culture of curiosity in sales by always asking follow-up questions to keep deals on track.