Bob Dobbs

Bob Dobbs, a renegade scholar and archivist for Marshall McLuhan, dives deep into the intricate connections between James Joyce's *Finnegans Wake* and McLuhan's media theories. He discusses the cultural legacy of the trivium on literature and education, the impact of modern media on our understanding of nature, and how Joyce's narrative style reflects historical changes in communication. Dobbs also highlights the transition from passive media consumers to active creators, examining how technology reshapes storytelling and identity.

In a captivating discussion, Bob Dobbs, Marshall McLuhan's archivist and a rebel scholar, dives deep into McLuhan's revolutionary ideas. He unpacks the intriguing notion of 'the medium is the message' and its relevance today. The talk explores McLuhan’s influence on media theory, comparing him to Einstein, and draws connections to Frank Zappa's artistic insights. Dobbs also addresses how differing media formats reshape our attention and consciousness, and reflects on McLuhan's lasting legacy in today's complex media landscape.