Bob Dalton, Founder and CEO of Sackcloth & Ashes, turned personal tragedy into purpose after his mother faced homelessness. He shares how his company donates a blanket to local shelters for every blanket sold. Bob discusses the importance of community involvement and conscious consumerism in tackling systemic homelessness. Additionally, he highlights innovative collaborations with Native American artists, merging social impact with meaningful product design. It's a powerful testament to finding purpose in business and inspiring change.