Bob Britton

In this engaging discussion, Bob Britton, a business growth strategist with a knack for transforming small businesses into six-figure successes, shares secrets to enhancing perceived value. He reveals how to present your offers compellingly, making them feel premium without changing the product. From structuring offers to reduce confusion to using strategic price anchoring, Bob emphasizes the importance of understanding buyers' hesitations. Get ready to stack value and ask targeted questions that lead to sales success!