Bob Baxley

In this engaging discussion, Bob Baxley, a seasoned design leader who has worked at Apple, Pinterest, and Yahoo, shares his insights on the moral obligation of creators to prioritize user-friendly designs. He explains why smaller teams yield better products, revealing the 'Beatles principle' of effective collaboration. Baxley emphasizes the importance of understanding design tenets versus principles, the counterintuitive approach to prototyping, and his experiences navigating corporate cultures. His stories of innovation and empathy in design are both enlightening and inspiring.