Bob Afsari

In this insightful discussion, Bob Afsari, CEO of Campaign Creators, shares his transformative journey from neurobiology to founding a digital marketing agency. He reveals how shifting from retainer models to productization can redefine success and improve profitability. Bob emphasizes the importance of strategic partnerships, particularly in enhancing onboarding experiences for HubSpot. He also discusses the value of clear service offerings and effective communication to elevate an agency's brand and client relationships, all while navigating challenges in a competitive landscape.