Blair Vermette, the creative mind behind Rabbit Hole, shares his transition from AI skeptic to a viral sensation with his Adidas spec ad, 'Floral.' He discusses reinventing storytelling by breaking traditional structures, emphasizing the art of curation alongside creation. Blair unveils his unique approach to balancing human instinct with AI capabilities, and how self-initiated projects can redefine careers. He also highlights the importance of innovative video strategies and the emotional depth that AI can bring to content creation.