Björn Ulvaeus

Björn Ulvaeus, co-founder of ABBA and a legendary songwriter, dives into the transformative effects of music streaming on the industry. He reveals how songwriters are often the unseen victims in this digital age, struggling for fair compensation. Ulvaeus shares personal insights into the challenges of navigating the evolving 'song economy' and stresses the urgent need for reforms. He advocates for a new, fan-centric model to better support artists, ensuring that the creators behind the music receive the recognition and royalties they deserve.