In a compelling discussion, Bjarn Brunenberg, Experimentation Lead at TomTom, shares his insights on aligning business goals with OKRs (Objectives and Key Results). He highlights the critical differences between OKRs and KPIs and the common pitfalls to avoid, such as vague objectives. Bjarn also shares lessons from his experimentation failures, including surprising pricing test outcomes. With practical tools like the KPI Tree, he demonstrates how teams can bridge ambitious goals with tangible actions, making this conversation a treasure trove for anyone looking to enhance goal-setting strategies.
