Bjørn Gulden

Bjørn Gulden, CEO of Adidas and former professional footballer, shares his insights on leadership and the competitive dynamics of the sportswear industry. He discusses his bold transition from Puma to Adidas and his innovative plans to rebuild the brand. The conversation highlights the importance of quick decision-making, agility in leadership, and direct communication with employees. Gulden emphasizes the growing trend of footwear in fashion, particularly in streetwear, and reflects on how passion and teamwork drive success in both sports and business.