Bjørn-Eirik Olsen

Bjørn-Eirik Olsen, a Norwegian market analyst, played a pivotal role in introducing Norwegian salmon to the Japanese sushi market in the late 1980s. He shares his journey, from learning Japanese after watching The Seventh Samurai to understanding Japan's culinary preferences. Discover how he rebranded salmon, overcoming cultural barriers around eating it raw. Through collaborations with chefs and supermarkets, he witnessed salmon's rise in popularity, especially among families, ultimately confirming its acceptance on Ginza menus.