Birthe Lindenthal

Birthe Lindenthal, Co-founder and CMO of OpenProject, discusses the benefits of being open source, monetizing the user base, and the challenges of marketing an open-source product. She shares the motivation she feels when contributing to something larger than herself and talks about merging branding between free and paid versions of the software. Birthe also gives advice for founders of open-source companies and discusses the difficulty of creating a glossary of company terminology.