Bipul Markan

Bipul Markan, Head of Research and Insights MENA at Assembly Global, shares his 14+ years of experience in consumer insights. He emphasizes the need for insights professionals to broaden their skills and embrace new tools. The discussion highlights the transformative role of synthetic data in market research, offering innovative opportunities for experimentation. Bipul also stresses the critical importance of advanced analytics and the necessity for adaptation in understanding evolving consumer behaviors, fostering a culture of innovation within teams.