Colin Fleming, CMO of ServiceNow, delves into the intricacies of B2B marketing and the transformative impact of AI. Billy Seabrook, Global Chief Design Officer at IBM, shares insights on AI's evolution and its dual role as a tool for creativity and productivity in campaigns. Stacy Martinet from Adobe emphasizes the importance of agentic AI in enhancing marketing effectiveness and future-proofing strategies. Together, they explore how AI technology personalizes customer experiences, dispels myths about marketing, and fosters a culture of experimentation and learning.