Billy McBeath

Billy McBeath, a veteran Republican media strategist from the Senate Leadership Fund, discusses how campaigns are behind the curve in connected TV advertising. He highlights a groundbreaking YouTube study revealing that just 14 impressions can significantly sway polling outcomes. Billy breaks down the importance of aligning modeling, polling, and reporting to avoid wasted ad spend. He also unveils four essential rules for smarter CTV buying and warns against the pitfalls of fragmentation that lead to duplicate ads. This conversation offers a roadmap for optimizing campaign strategies in the digital age.