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Bill Swanston
President and founder of Bosun (formerly Frederick Swanston), a 25-year Atlanta-based agency; experienced in agency resilience, KPIs, team empowerment, and rebranding.
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Oct 5, 2025
• 23min
How to Build a Resilient Agency That Stands the Test of Time with Bill Swanston | Ep #842
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Bill Swanston, the President and founder of Bosun, shares his journey of running an agency for over 25 years. He discusses how they survived crises like 9/11 and COVID, highlighting the importance of tracking KPIs and adapting to change. Bill emphasizes the risks of relying on a "superclient" and the strategies for empowering a team to foster growth. He reflects on their recent rebrand, illustrating how it marks a cultural shift towards team empowerment rather than founder-centricity.
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