Bill Rice

Bill Rice, a digital marketing veteran with nearly 30 years of experience, shares invaluable insights on adapting to AI's transformative role in the industry. He discusses how the shift from traditional SEO to personalized content is reshaping marketing strategies. The importance of leveraging personal brands stands out, as human creativity is now preferred over generic corporate content. Bill emphasizes the significance of unique content and the challenges marketers face in utilizing AI effectively to enhance their strategies.