Bill Pruitt

Bill Pruitt, former producer of The Apprentice, reveals behind-the-scenes manipulation of Donald Trump's image on the show. Topics include editing to show Trump positively, inappropriate behavior, and denial of allegations. Pruitt reflects on the impact of reality TV storytelling and ethical dilemmas faced by production staff.

Marc Fisher, a senior editor at the Washington Post and co-author of ‘Trump Revealed,’ along with Bill Pruitt, a former producer of ‘The Apprentice,’ delve into Donald Trump’s rise to fame. They discuss how Trump crafted his brand as a successful businessman, highlighting the show's impact on his public image. Behind-the-scenes insights reveal how Trump transformed from a struggling entrepreneur to a media mogul, shaping a larger-than-life persona despite financial controversies. The episode offers a fascinating look at the intersection of celebrity and business strategy.

Join Marc Fisher, a senior editor at the Washington Post and co-author of 'Trump Revealed,' along with former 'Apprentice' producer Bill Pruitt, as they analyze Donald Trump's rise as a brand. They discuss his early business struggles and the pivotal role of his father’s influence. The duo dives into how 'The Apprentice' transitioned him from local businessman to national icon, blending entertainment with entrepreneurial strategy. They also explore how clever marketing turned Trump into a unique celebrity brand, shaping public perception and paving the way for his political career.