Bill Grosso, CEO of Game Data Pros and an expert in experimentation for digital entertainment, dives into the nitty-gritty of product testing. He discusses the crucial role of experimentation in enhancing user experiences and how to integrate it effectively within product teams. The conversation highlights common pitfalls teams face and the necessity for rigorous A/B testing. Pricing strategies and the challenges of data interpretation in gaming are also examined, providing insightful strategies for marketers and developers navigating today’s dynamic landscape.

Bill Grosso, CEO of Game Data Pros, talks about price personalization at scale, community pushback, pricing power of brands, and the best things about game economists. They discuss challenges of regional and dynamic pricing in the gaming industry, optimizing game ecosystem, churn models, personalized treatments, and building a community of game data professionals.