Bill Greuel
CEO of Protein Industries Canada, focused on driving innovation and commercialization in the Canadian plant-protein and value-added agri-food sector.
Best podcasts with Bill Greuel
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Apr 15, 2024 • 49min
Episode 1 - The Road to $25 Billion
Bill Greuel, CEO of Protein Industries Canada, and Frank Hart, former Board Chair, dive into Canada's ambitious vision for the agri-food sector. They explore how Canada can leverage its unique crop mix to boost ingredient manufacturing and meet growing global plant protein demand. The pair discuss necessary shifts in policy from commodities to value-added production, while tackling challenges around infrastructure and scaling. They also highlight the benefits for farmers and communities, advocating for strategic support to realize the $25 billion goal.
May 13, 2024 • 47min
Episode 3 - Innovation
Iain Stewart, the former President of the National Research Council Canada, and Bill Greuel, CEO of Protein Industries Canada, dive into the essential role of innovation in value-added agriculture. They discuss the challenges of translating research into marketable solutions and the barriers like talent and funding that hinder progress. Highlighting Canada's innovation gap, they emphasize the need for stronger industry commitments and collaborative efforts to unlock economic growth and achieve a $25 billion potential in the agri-food sector.
