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Bill Goff
Teaching Professor in the Economics Department at Penn State, known for Resources for Economists on the Internet and involvement in economic education organizations; co-author of research on negative examples in teaching.
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Dec 3, 2025
• 31min
Negative Examples
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Bill Goff, a Teaching Professor in Economics at Penn State, discusses his innovative study on the impact of negative examples in education. He argues that solely using positive examples can confuse students about concepts. Goff reveals that incorporating negative examples improved student performance by 21 percentage points. He shares insights on effective teaching strategies, like utilizing quick clicker questions and schemas, while also touching on the challenges of engaging large classes. Goff advocates for the easy integration of negative examples to enhance learning outcomes.
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