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Bill Byrne
Co-founder and managing director of Remedy Public Relations with 25+ years in PR, experienced across consumer and B2B sectors including consumer tech, finance, and healthcare, and known for practical, no-nonsense PR counsel.
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Dec 24, 2025
• 1h 5min
2026 PR Trends You Need To Know
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Bill Byrne, co-founder of Remedy Public Relations, shares insights from over 25 years in the industry. He discusses the rapidly changing landscape of PR as we approach 2026, highlighting the impact of AI, the resurgence of press releases, and the importance of building media relationships. They emphasize creating credible content, leveraging niche outlets, and the value of consistent PR efforts. Bill also warns against over-reliance on automated outreach, advocating for a human touch in communications.
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