Timestamps:

11:20 - Giving up your salary for a startup idea

12:58 - Moving to California

23:25 - Marketing a solution with broad applications

32:19 - Tweaking your pricing

40:03 - Convincing investors to invest

About Chris Bach:

Chris Bach is the CSO/CCO at Netlify, a platform for building highly-performant and dynamic websites, e-commerce stores and apps. He studied film and media science at the University of Copenhagen but then pivoted to the business world, and created Netlify in 2015 together with co-founders Mathias Biilmann. By uniting an extensive ecosystem of technologies, services and APIs into one workflow, Netlify unlocks new levels of team productivity, while saving time, money and the planet.

Their idea was to change the architecture of the web and provide a viable workflow for developers, since nowadays it’s known that the biggest overall challenge companies face is reducing time to market, and that the number 1 way of doing so is to invest in developer tools and workflow.

They knew that Netlify would have to be venture-backed in order to have the right time-to-market and create the desired impact. Europe was much too risk averse in terms of capital, so they decided to raise funds in the US. To date they’ve taken on $212M in investment from investors such as A16Z, Kleiner Perkins, Bessemer, EQT, BOND and Menlo Ventures, and angels such as the founders of Github, Heroku, Rackspace Cloud, Slack, Yelp, Figma, and many more.

Memorable Quotes:

"Venture capital was much too risk-averse in Europe. What we needed was the Silicon Valley approach."

"The mission is not money. The mission is building a better web."

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