Bill Buetler

In this engaging conversation, Bill Buetler, a seasoned Wikipedian and founder of a digital agency focused on ethical Wikipedia PR, sheds light on the inner workings of Wikipedia. He discusses the complex rules that govern edits, the unique culture of editors, and the invisible hierarchies that shape content. Bill also explores how AI might impact the platform and reveals the challenges Wikipedia faces with sourcing reliable information. Additionally, he shares insights on maintaining journalistic integrity amidst shifting media landscapes.