Bill Bennett, former Franklin Covey executive and author of 'Jacob T. Marley,' shares his journey from leadership to storytelling. He discusses the creative process behind crafting compelling narratives, emphasizing the importance of relatable experiences. Bill offers advice for aspiring writers, highlighting the value of finding one’s voice and stepping outside comfort zones. He also delves into storytelling's impact on leadership and the challenges of adapting books into films, blending practical insights with personal anecdotes.