Bill Armstrong

Bill and Loren Armstrong, co-founders of NEVERSECOND, dive into their entrepreneurial journey from running the Whipsmart brand to launching their innovative nutrition company. They share insights on effective branding and the importance of customer feedback in product development. The couple discusses their unique approach to fueling athletes, including the launch of their flavorless C30 gel. With stories about collaborating with elite athletes, they highlight how personal connections drive brand authenticity. Get ready for a fresh take on performance nutrition that’s changing the game!