Bharathi Rajan

Bharathi Rajan, Vice President of Enterprise Data and Analytics at Swire Coca-Cola, shares invaluable insights for founders looking to sell to enterprises. She emphasizes knowing your customers and their KPIs for tailored solutions. Bharathi discusses the relevance of transferable KPIs across industries and the pivotal role of continuous engagement with clients. She also highlights the power of reference selling and the complexities of the competitive landscape, including decision-making factors like pricing and ROI. Her perspective on vendors as partners is a game changer.