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Bettina Makalintal
Food journalist and culture writer with experience at Bon Appétit and Vice; provides commentary on food trends and TikTok food videos.
Best podcasts with Bettina Makalintal
Ranked by the Snipd community
Dec 5, 2025
• 37min
Can We Go Viral On TikTok? (Reheat)
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Bettina Makalintal, a food journalist known for her work with Bon Appétit, and Joanne Lee Molinaro, The Korean Vegan and former attorney, dive into the chaotic world of food TikTok. They discuss the platform’s role in shaping food trends and what makes videos go viral. Bettina shares insights on early content success, while Joanne emphasizes using personal stories and strong hooks for engagement. They also explore the emotional ups and downs of viral fame, offering practical tips for aspiring creators navigating TikTok's unpredictable landscape.
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