Betsy Harbison

Betsy Harbison, CEO of Softrip, shares her unique journey in acquiring a remote vertical software company focused on multi-day tour operators. She discusses the challenges of untangling the business from its parent company and her strategic choice to avoid debt in the acquisition. Betsy reflects on the complexities of managing customer expectations while shifting from product customization to a more scalable model. Her insights on navigating investment partnerships and the evolution of female representation in the searcher community add further depth to this fascinating entrepreneurial story.