Join Jess as she delves into the dynamic world of digital transformation with Betsey Chung, a seasoned leader in global marketing and digital strategy. They explore Betsey's journey from CFO to CMO and her insights gained from top organizations. They discuss the importance of vision in driving customer experience, the power of personalized solutions, and the importance of advocating for teams. They also talk about understanding consumer needs, personal interests, and share their admiration for the Four Seasons brand.