Bethany Silvis

Bethany Silvis, a marketing supervisor recognized as the Rookie of the Year by the Association for Accounting Marketing, shares her journey in transforming digital strategies for Kerkering, Barberio & Co. She emphasizes the importance of flexibility and prioritizing client experience. Bethany packs valuable advice for accounting marketers, focusing on the significance of timing and communication strategies. The conversation also touches on the joy of personal connections at awards ceremonies and adapting marketing tactics in the wake of the pandemic.