Beth Lawrence

Beth Lawrence is an award-winning event strategist and Chief Experience Officer of her own meetings and events firm. In a fascinating discussion, she emphasizes that empathy and audience understanding are key to planning successful events. Beth reveals how stress can be a planner's superpower, and she shares insights on designing experiences that engage all five senses. She highlights the importance of catering to different personality types and argues that logistics should enhance the stakeholder experience, especially for sponsors.