Beth Hollenberg

CEO of Everspring, a technology-enabled strategy and services company partnering with higher education.

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May 8, 2025 • 18min

Brand Authenticity Meets AI: How One University Transformed Its Digital Presence in the AI Era

Beth Hollenberg, CEO of Everspring, and James Moore, Director of Online Learning at DePaul University, discuss how universities can uphold brand authenticity amidst the rising influence of AI. They highlight the staggering reliance on AI by students and how this impacts institutional marketing. The conversation reveals strategies for transforming digital presence through AI-driven marketing and emphasizes authentic content creation. They also touch upon integrating AI across disciplines, showcasing innovative examples that enhance student engagement.

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