Beth Comstock is comfortable with change. In college, she wanted to be a doctor, but organic chemistry wasn't her strong suit, so she shifted to journalism. When journalism didn't work out, she started working in publicity. So, when GE bought NBC in 1986 right as Beth was starting her career in advertising, she was ready to adapt again. She worked her way to becoming CMO of GE and then, the company's first female Vice Chair of Business Innovations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we discuss how our guest helped the secret agents become more creative. We look at specific strategies to navigate personal change while empowering and using your imagination. How do you become more imaginative? What are the keys to sparking imagination and creativity? How do you use creativity to get through challenging setbacks? We discuss all of this and much more with our guest Beth Comstock. Beth Comstock is a business executive and author with a deep history of leading large companies to success through innovation and new opportunities. Beth is currently a director at Nike, the trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She is the author of the best-selling book Imagine it Forward - Courage, Creativity, and the Power of Change. She has worked in top leadership roles at GE, NBC, CBS, and her work has been featured across the globe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beth Comstock, an author and transformative business executive, shares her journey from aspiring doctor to a top leader at GE and NBC. She discusses the importance of adaptability, revealing how her background in journalism shaped her corporate strategies. Comstock dives into her pioneering eco-imagination initiative to enhance sustainability at GE and her role in navigating NBC's digital transformation. She reflects on the lessons learned from failures in digital acquisitions, highlighting the need for visionary thinking in an ever-changing landscape.

In a captivating conversation, Beth Comstock, a business powerhouse and author, digs into her emotional journey while writing her book. She shares invaluable career advice from Diane Sawyer, emphasizing the art of storytelling and personal growth. The discussion touches on the unique hurdles mothers face when re-entering the workforce, promote the importance of reputation, and explore the balance of creativity and resilience in career development. With humor and insight, Beth offers a treasure trove of wisdom for anyone navigating their professional path.

Beth Comstock, former CMO and Vice Chair of GE, discusses her career path, implementing greener policies, learning from failure, and the decline of GE. She emphasizes the importance of embracing change, empowering advocates, and promoting diversity and inclusivity.