In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semiotics in Retail. Together, they dive deep into the world of semiotics, the study of signs, symbols, and the unconscious associations that shape our perceptions and behaviors, particularly in the retail environment.

Rachel shares her expertise on how brands communicate through visual cues, packaging, and store layouts, often without even realizing it. The conversation highlights the importance of understanding the signals your brand sends and how they can influence customer experience and perception. Listeners will be captivated by fascinating examples, including the infamous "jam of death" that illustrates how misinterpreted semiotic signs can derail a brand's success.

As you listen, consider what messages your own brand may be communicating, intentionally or not. This episode serves as a reminder that every element of your brand contributes to the story you tell your customers, and being aware of these signals is key to creating a more brain-friendly business.

In this episode:

Discover the concept of semiotics and its relevance in retail and branding.
Learn how visual elements can unintentionally convey messages to consumers.
Explore the impact of unconscious associations on customer behavior.
Gain insights into practical questions to evaluate your brand's messaging.
Understand the significance of cultural references and shared meanings in communication.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/546.

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Beth Bailey

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