Bess Rattray, a columnist for The East Hampton Star and founder of the Anchor Society, shares her insights on preserving her hometown's charm. She reflects on the quirks of growing up in a newspaper family and the challenges of local journalism. Bess discusses the Anchor Society's mission to bring a General Store to East Hampton, addressing issues like 'luxury blight.' The conversation also highlights ways to revitalize the community through partnerships and innovative projects, advocating for a balance between luxury and local character.