Bertha González Nieves

Bertha González Nieves, cofundadora y CEO de Tequila Casa Dragones, comparte su trayectoria transformadora en la industria del tequila. Habla sobre cómo un viaje a Japón influyó en su visión, y la importancia de mentores como Bob Pittman. También discute la creación de un tequila premium y el valor del storytelling en los negocios. Además, enfatiza la innovación y sostenibilidad en su proceso, así como los desafíos de equilibrar la vida personal con una carrera en el mundo del lujo. ¡Una charla inspiradora sobre emprender y crear experiencias excepcionales!

Welcome to the final bonus episode in our mini-series on food and drink. This week we are joined by two women who are at the forefront of a movement to elevate Mexican food and drink around the world: chef Pati Jinich and tequila maker Bertha González Nieves. Pati and Bertha were interviewed by the FT’s drinks columnist Alice Lascelles during a live conversation at the US FT Weekend Festival. Pati is a chef on a mission to educate people about the diversity of Mexican food, which she explores on her PBS show La Frontera. Bertha leads a luxury small-batch tequila brand called Casa Dragones, which is working to redefine tequila as a spirit to sip and savour. She’s also the first woman tequila distiller to earn the title “maestra tequilera”.--------------Want to stay in touch? We love hearing from you. We’re on Twitter @ftweekendpod and Lilah is on Instagram and Twitter @lilahrap.--------------Links:– Lilah’s interview with Pati Jinich for the podcast last year: https://link.chtbl.com/FTW-patijinich– The tequila story featuring Bertha Gonzáles Nieves in FT Weekend Magazine: https://on.ft.com/3CBVsJ1 – Lilah recommends Pati’s cookbook Treasures of the Mexican Table: https://patijinich.com/cookbook/treasures-of-the-mexican-table/ – Pati’s original nachos recipe: https://cooking.nytimes.com/recipes/1021572-the-original-nachos – A recent piece in the FT by Jancis Robinson about Mexican wine: https://on.ft.com/3NCFrYv– A food tour of Mexico City from the FT: https://on.ft.com/3PnlN4Z-------------Special offers for Weekend listeners, from 50% off a digital subscription to a $1/£1/€1 trial are here: http://ft.com/weekendpodcast.--------------This episode was produced by Zach St Louis. Mixing and sound design by Breen Turner and Sam Giovinco.Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.