Berner

Co-founder and chief executive of Cookies, one of the largest legal cannabis brands in the United States. A rapper with a significant business acumen in the cannabis industry.

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Feb 25, 2024 • 29min

The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’

Berner, co-founder and CEO of Cookies, dives into the fascinating world of cannabis branding, likening it to streetwear icons like Supreme. He shares his journey from rapper to cannabis mogul and the challenges of building a legal empire amid fluctuating markets. The discussion highlights Cookies' unique marketing strategies, the cultural impact of cannabis, and the intriguing fusion of music and marijuana. Berner also touches on the controversies faced within the industry and remains optimistic about the future of cannabis culture.

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