In this discussion, Bernard Acoca, CEO of Zaxby's, the fast-casual chicken chain, shares his journey as the first non-founder to lead the brand. He reveals strategies for revitalizing Zaxby’s amid recent sales challenges, focusing on AI-driven drive-thru enhancements and operational improvements. Acoca discusses the balance between growth and preserving core values during leadership transitions, the importance of stable supply chains, and the ambitious plans for expansion and franchisee training, all aimed at establishing Zaxby’s as a major player in the chicken market.
