Benoit Wiesser

Join award-winning brand strategist Benoit Wiesser and sustainable marketing expert Alexis Eyre as they tackle the balance between growth and sustainability in marketing. They emphasize a new definition of effectiveness that merges profitability with social and environmental impact. The duo discusses innovative approaches, showcasing case studies of brands enhancing consumer engagement through social responsibility. They advocate for a marketing framework that not only drives commercial success but also promotes positive change in society.