Benoit Skinazi

Benoit Skinazi, CMO of Equativ, shares his transformative journey from startup founder to leading a 750-person global team. He discusses the challenges of navigating two major mergers, highlighting the importance of transparency and storytelling in different cultures. Benoit also emphasizes the evolving role of CMOs, the balance between short-term impact and long-term brand growth, and the need for adaptability in leadership. His insights on harnessing AI to understand client needs make for a compelling listen for aspiring marketing leaders.