Benoit Pagotto
Co-founder of virtual fashion start-up RTFKT Studios
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May 6, 2022 • 22min
Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong
Benoit Pagotto from RTFKT Studios discusses how fashion brands should focus on community, incentivize engagement with NFTs, and embrace web3 technologies. He shares insights on Nike's acquisition of RTFKT and the launch of virtual Nike Dunk sneakers. Pagotto emphasizes the shift from 'consumer' to empowered community members defining a brand's value in the web3 era.
