Bennish Brown
CEO of Destination Augusta
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Oct 19, 2023 • 30min
Why authentic experiences are vital to the future of places and people
Bennish Brown and Joe Veneto discuss the importance of authentic experiences in tourism, focusing on connecting visitors with diverse histories. They explore strategies like the D-NEXT survey, Experience Lab, and Destination Blueprint to create immersive, community-driven experiences that attract tourists while supporting local organizations.
